For generations, sports fans have relied on local broadcast media to bring the biggest games—and the games that matter most to their communities—right into their homes, cars and workplaces.
The National Association of Broadcasters (NAB) is continuing to make the case that marquee sporting events should remain available to all Americans through free, local broadcasting. For decades, broadcast television has introduced generations of fans to iconic events including the World Cup, Olympics, Super Bowl, World Series, March Madness, the Kentucky Derby and countless other memorable sporting moments.
But that tradition is changing.
More live sporting events are moving behind subscription streaming services and exclusive digital platforms. For fans, that can mean navigating multiple services, paying additional monthly fees and figuring out which platform has the game they want to watch.
Keep the Game On
The NAB’s Keep the Game On campaign is calling attention to the importance of keeping live sports accessible through free, local broadcasting.
The idea is simple: Fans shouldn’t need a growing collection of subscriptions just to follow the teams and events they love.
Local radio plays an especially important role in keeping sports accessible. Radio can follow fans wherever they are—whether they’re driving to the game, working, spending time outdoors or simply unable to watch a television broadcast.
Vicksburg Radio Has Your Local Sports
Here in the Vicksburg area, local sports coverage is available through Vicksburg Radio.
Visit www.vicksburgradio.com to listen to sports coverage from your favorite local and college teams.
On V105.5, you can listen to:
- Warren Central High School Football with Brandon Davis and Bob Sullender
- Mississippi State Football, Basketball, and Baseball
On NewsTalk and Sports 107.7, you can listen to:
- Vicksburg High School Football with Charles Edmond and TJ Mayfield
- Ole Miss Football, Basketball, and Baseball
- Sunday Night Football
- Monday Night Football
- Thursday Night Football
Whether you’re following a local public high school team on Friday night, cheering for your favorite Mississippi college team or keeping up with NFL action during the week, local radio keeps you connected to the game.
Local Broadcasting Matters
Sports are more than scores and statistics. They bring communities together. High school football games become Friday-night traditions. College rivalries bring families and friends together. NFL games give fans something to talk about all week.
Local broadcasters don’t just carry the game—they help tell the story of the community surrounding it.
As more sports migrate to subscription streaming services, the conversation about access to live sports is becoming increasingly important. The Keep the Game On campaign encourages fans to recognize the value of free, local broadcasting and to let policymakers know that live sports should remain accessible to everyone.
And in Vicksburg, local radio continues to do its part.
Listen anytime at www.vicksburgradio.com and keep up with the teams and sports you love.
Keep the Game On—and keep local sports local.
